OK, I am a well-known rather obsessed fan of Estonian beauty Karmen Pedaru but this campaign is truly beyond perfection. Parisian label IRO has been on my radar for quite a while - their effortlessly cool collections are so easy to wear and their campaigns bring across that slightly edgy French chic so well. Karmen pulls off that scruffy but super-stylish look so perfectly - it is refreshing to see her fronting a campaign which is so different from her usual work for Michael Kors. MK is all about the classic American glamour that looks good on the pictures but the styling is not really my cup of tea. I really-really want every single piece presented in this IRO campaign and Karmen makes it all even more delicious. I am pretty sure that the distressed white tank top is going to be mine very soon!
And don't even get me started on her hair! I have been trying to grow mine out for a while now but this cooler-than-cool messy chop has made me think about a possible visit to my hairstylist very soon!
What do you think of this look on Karmen?