Sunday, 10 August 2014

Karmen Pedaru for IRO Paris A/W 2014

OK, I am a well-known rather obsessed fan of Estonian beauty Karmen Pedaru but this campaign is truly beyond perfection. Parisian label IRO has been on my radar for quite a while - their effortlessly cool collections are so easy to wear and their campaigns bring across that slightly edgy French chic so well. Karmen pulls off that scruffy but super-stylish look so perfectly - it is refreshing to see her fronting a campaign which is so different from her usual work for Michael Kors. MK is all about the classic American glamour that looks good on the pictures but the styling is not really my cup of tea. I really-really want every single piece presented in this IRO campaign and Karmen makes it all even more delicious. I am pretty sure that the distressed white tank top is going to be mine very soon!
And don't even get me started on her hair! I have been trying to grow mine out for a while now but this cooler-than-cool messy chop has made me think about a possible visit to my hairstylist very soon!
What do you think of this look on Karmen?

Thursday, 10 July 2014

The Jumper Fever

I am obsessed with jumpers. There is nothing like a soft, cosy, warm fabric caressing my skin. I am one of those people who is always cold - aircon is my biggest enemy and I only ever truly feel warm when it is about 30C. And living in central European climate jumper really is my best friend. I have so many of them that after working in a company for 9 months my former boss said that I was wearing a different jumper every day... Well, that would have made it around 180 jumpers :-) I don't quite have that many but I do own loads.
I know we are only in July (my favourite month of the year, as it's most likely to be the warmest!) but whether we want it or not, Autumn is only around the corner and already I am keeping my eye on what is going on in the A/W 2014/15 jumper world. This cool Glamour France editorial is exactly up my street - just look at this beautiful cosiness! The Israeli model Shiloh Malka is styled to perfection by fashion editor Virginie Benarroch - French editors are, in my opinion, the best at styling editorial shoots.
I've got my eye on jumper on the very first picture by French brand Mes Demoiselles - I am already dreaming about styling it with grey skinnies and suede ankle boots. Not sure if this brand is even available in the UK - perhaps a trip to Paris is due!

Tuesday, 8 July 2014

Sunday, 29 June 2014


Some months ago, on our way to a long-awaited 2-week holiday to Thailand, we surely got more than we bargained for - well what came to our flight anyway. Not going to bore anyone with the details but basically due to the delay of our initial flight we missed the connecting flight and ended up getting a near-nervous-breakdown in one of the world's biggest airports when we had no flight, no hotel and no assistance from the lovely airline called British Airways. When we finally managed to get to our end destination, my suitcase was missing and I didn't get it back until the fourth day... Not ideal when your only clothes in 30C heat are the ones you wear in London in January :-O
Anyway, British Airways messed up our journey big time and after complaining for months, this is what I was given as a compensation. A bracelet. A beautiful bracelet that is - in fact I am rather in love! But I can't help but wonder - is this really how one of the world's biggest airlines keeps their customers happy?
Enough of moaning though :-) I do love this bracelet and I do love the fact that it is by one of my favourite British jewellers - Monica Vinader. This Fiji friendship bracelet has been one of their bestsellers for a while and I understand why - it looks so cool on a tanned skin. Not sure about the embossed letter "M" though - anyone else reluctant to wear her ex's initial on her arm?

Tuesday, 24 June 2014

Soft Summer

As soon as I saw this stunning editorial of Swedish model Julia Hafstrom I instantly fell in love. Captured by Danish photographer Hasse Nielsen who has worked with H&M, Herve Leger and ELLE magazine, the neutral, soft summery outfits and a hazy August afternoon setting combined together is just perfect in every way. And need I mention the adorable kittens? Put an animal into any photo and I am smitten. I am not surprised that cats, dogs and birds have recently been part of so many fashion campaigns. There is something magical about the furry fluff thrown into the arty fashion image - kind of makes it look more real, no?

Sunday, 25 May 2014


I am so badly guilty of chaotic and irregular blogging but all my adventures and outfits are documented on my Instagram which, in my opinion, is the best social media platform there is.
You can find me under anneli_ldn

Monday, 21 April 2014

Bank Holiday Monday

I can't believe how warm it has been in London today. Compared to the past few days when I literally froze to death when sticking my nose outside, overnight a miracle has happened and Summer is in the air today!
After a relatively chilled and laid-back 4-day bank holiday weekend I feel relaxed and energised to be back at my office desk tomorrow. I started a new job (again...) exactly 3 weeks ago and I am loooving it. To the point of actually being excited to go back to work tomorrow.
Popped out today to do some last minute shopping and without thinking about it for more than 10 seconds I threw together the following outfit. Boyfriend jeans are my new best friend and might be the only thing ever to occasionally drag me away from my trusty skinnies. And sorry about the dodgy face - I am just not bothered to make any effort with make-up on my day off :-)

Top Wildfox, jeans Noisy May, shoes River Island, bag Alexander Wang, sunnies Ray-Ban

Friday, 21 March 2014

Brand of the month - & Other Stories

In fact, we are talking about the brand of the life here (well, my life anyway), as my love for the Swedish genius that is & Other Stories hasn't really faded since I first stepped into their London Regent Street store. I want almost every piece these people create and their shop and website are just so damn attractive that it would be a sin not to shop there.
In my opinion, the quality of their pieces rivals many high-end designer brands and their pricing is excellent value for money. Alexander Wang, Acne, Sandro, Maje are all the brands I could easily compare Stories with. Their shops are present in most larger European countries including UK but unfortunately there is just one store here at the moment, so if you don't live in London do pay a visit to their website (warning - highly addictive!).
Here is a selection of some mouth-watering pieces I have my eye on right now - all are available to buy right now on

Wednesday, 19 March 2014

Antidote magazine Spring/Summer 2014

Antidote is a heavy and superglossy bi-annual French fashion book/magazine which focuses on the latest innovations in clothing, accessories and styling. The covers are always the most wonderful - beautifully styled fashion images featuring the actual models which is like a breath of fresh air amongst the sea of celebrity-covered glossies on our newsagents' racks (yawn!).
Its latest issue has 8 different covers featuring an interesting selection of modern fashion models - Mariacarla Boscono, Anja Rubik, Karmen Pedaru, Natasha Poly, Suvi Koponen, Arizona Muse, Lara Stone and Iselin Steiro.
As an ultimate fan of Karmen Pedaru I must say her cover is my favourite but I do love all of the others too - all a beautiful work of London-based Turkish photographer Cuneyt Akeroglu who has previously shot for Vogue, Harper's Bazaar, Wonderland and V Magazine.
Which cover is your favourite?