Wednesday, 22 October 2014

Acne Studios + LCF Life Part 1

So I have now officially started my long-awaited Fashion Business course at the London College of Fashion. Due to having a full-time job the course I am taking is part-time but to be honest - it doesn't really feel like it is! The course is tough, already just a few weeks in I have 4 projects/essays to finish by the end of term one (beginning of December that is) :-O Can someone give me more than 24 hours in a day please?
There are about 25 people on my course and all of them have full-time jobs. I think we all can pretty much say goodbye to any kind of social life for the next 3+ years, as our lectures are on two evenings a week plus Saturdays. Due to us not spending that much time in campuses we pretty much have to learn most things on our own and spend a lot of time researching and writing in our own time. Our very first project is creating a digital collage/poster based on a theme we had to pick in relation to a human rights charity. Another essay is an image or object analysis of 1500 words and then two group projects of chosen 2 fashion brands. It's all incredibly exciting and I am still in awe of studying something I feel so passionate about but I can't help but feel a little bit overwhelmed by all of this... We pretty much jumped straight into doing all of these things, without much introduction or base behind the topics. Anyhow, it's just one of these times when I must keep my head up high, get on with it and try to enjoy every minute along the way!

Here I have a little outfit I wore the other day. I am obsessed with Acne Studios - their London Dover Street boutique is fast becoming one of my favourite places in the city and I cannot resist a cheeky pop-in now and then! This logo sweater is now sold out pretty much everywhere (you might find a size L here or there) and I am so happy I managed to bag the last one in smaller sizes. I adore the dark blue colour and gold print in the front plus the warmth and cosiness of it is second to none! Scandis really can do no wrong in the fashion department, me thinks.


Tuesday, 7 October 2014

Days in Portugal

A few days ago I returned from one of my favourite vacations ever - beautiful Portugal where I spent 8 sun-filled days with my best friends. I can't even tell you how wonderful this country is in every way - excellent weather, stunning nature and architecture, kind people, great food, nightlife, interesting culture and language... I enjoyed every second and am a bit sad to have returned to cold and grey London.
However, holidays are there to be enjoyed occasionally and the real life always awaits! I am back at my work desk and from this Saturday I will finally start my Fashion Business course at London College of Fashion. Will keep you updated on how it went!
Meanwhile, here is a selection of photos from Portugal and some of the outfits I wore. It was so hot and I was not very well prepared to meet 32C temperatures in Europe in October but of course there were no complaints!


Wednesday, 17 September 2014

Hello, London College of Fashion.

I've had this blog for several years now and I am guilty of not running or updating it properly. I've always had a full-time job and fashion has been a much-loved hobby that is very present in my daily life even though I haven't been that much present in my blog. In December last year I took a 5-day intensive personal styling course in London College of Fashion. I was so impressed by what I saw and learnt that I nearly cried when the course came to an end. It was simply amazing to be surrounded by people who loved and breathed fashion as much as I did. Gaining that additional knowledge about the topic I was so passionate about felt so so good.
After competing the course successfully I started researching what other options there are for me to learn more about fashion without having to quit my day job. I've been working in online travel for many years and living in London, it is absolutely necessary to earn a good salary, so dedicating myself to studies full-time was not an option.
Thankfully, I found out that my beloved University of the Arts London is offering 4 brilliant part-time degree courses in it's London College of Fashion. Lectures are 2 evenings a week and on Saturday mornings. Needless to say, this was perfect for me and here I now am - proud owner of a freshly printed UAL London College of Fashion student card!
The course I am taking is Fashion Business which involves a broad range of topics from product development to buying and merchandising. My studies will officially start in the beginning of October and already I feel that every spare moment I am not studying, is a waste! I am so happy and excited about this opportunity to study in one of the best fashion schools in the world!

I really want to breathe more life into my blog, so I will be using it as my little student diary (among with occasional outfits and shoots). I will be writing about my experience of studying in LCF and documenting my road to the professional fashion world. My goal is to start a career in fashion and I am inviting you to join me on this challenging but very exciting journey!

My LCF campus in High Holborn, London

Tuesday, 16 September 2014

Michael's magic.

Camouflage seems to be huge this A/W season and many designers incorporated the print heavily in their collections. I must say that normally I am not a huge fan (like it/don't love it) but I could not resist this fab fluffy jumper where Michael Kors has cleverly mixed orange with the standard greens and greys of camo. I don't usually wear orange either but I don't know what it is about this jumper that appealed to me so badly!
Here I am teaming it with a leather pencil skirt from Mango and brown pointy courts from Zara.


Saturday, 13 September 2014

Lace Lust

Here is another outfit I wore in Rome's nearly 40C heat. I am so sad that Summer is coming to an end, as I so love being able to wear light and airy outfits where my skin can breathe and the warmth of the sun just feels so good.
Loving these silky lacy shorts by H&M, light as a feather top by Zara, bag by Michael Kors and my trusty brown sandals from Faith.

Friday, 5 September 2014

Topshop Boutique

Most people in the UK and probably in the rest of Europe too know about one of the biggest British high-street clothing brands - Topshop. The fashion empire has over 300 shops in the UK and nearly 500 stores across 37 countries, so it's presence in the affordable fast fashion world is huge.
But not many people know that in addition to their standard Topshop line they also in-house design and produce Topshop Boutique and Topshop Unique collections which are both higher-end, more expensive lines, made using luxurious materials.
I am a huge fan of natural fabrics like silk and good quality cottons and I'm a bit sad that most high-street brands use too much polyester which is a man-made fibre and does not let your skin breathe. I personally would not mind paying £20 more for a beautiful silk blouse, rather than saving a few pennies for cheap viscose or polyester which clings to my skin and generally doesn't last.
I don't think there is a better/more comfortable thing to wear in the summer than a pure silk dress. And this exact garment was the first thing that came to my mind when I was planning my recent trip to the Italian capital Rome, where during the day temperature hit nearly 40C.
Oxford Street in London - the longest and busiest shopping street in Europe - is dangerously close to my office and during one of my lunch breaks I discovered this amazing Topshop Boutique silk dress from their freshly in stores A/W 2015 collection. It was the perfect choice for hot and humid Rome and I noticed a lot of passing ladies checking it out too :-)
The dress is one of my favourite recent purchases and will surely accompany me on many future trips to hot destinations.
Sandals are from Faith (another brilliant buy - these have been going strong for good 3-4 years!) and sunglasses from Ray-Ban.


Wednesday, 3 September 2014

Alexa Chung x Stylist Magazine

This post is about make-up. Which is unusual for me, as even though someone who tries to be fairly groomed and presentable at all times I am not a huge beauty addict but more of a wash-and-go kind of girl. Which is something, I am pretty sure, I have learned in London where the coolest girls must never look like they have tried too hard (even though most probably, they have).
Stylist is a weekly magazine which is handed out for free in London tube stations. It's content is always of decent quality but this beauty editorial with Brit IT queen Alexa Chung really blew me away. Every look is of perfection and even though not a die-hard fan of Alexa, I think she has the perfect face for this photoshoot.
Really beautiful photos and amazing inspiration for the upcoming Fall.

Sunday, 31 August 2014

Forest Fairies.

In July this year me and a few of my best friends did a photoshoot in N├Ámme forest in Tallinn, Estonia (where I am from). Can you believe that there is a beautiful pine forest in the middle of the capital city? Well, not exactly in the middle and more in the suburbs but anyway. In London the closest you can get to nature is parks which are lovely but often crowded and don't really offer the peace and tranquillity you get in forests.
For the shoot we decided to go with natural, slightly hippie-themed, free-spirited look and I really love the results. All of us look actually so different but in the shoot it is like together we form this beautifully fitted puzzle and could easily be sisters :-) Thank you for my lovelies - Marika, Laivi and Anne for this beautiful evening. We had a lot of fun shooting barefoot in the woods!
I (the readhead!) was wearing the dress by Kate Moss x Topshop (which is now sold out) and headpiece by Expressions.
Photos by Siiri Kumari.


Sunday, 10 August 2014

Karmen Pedaru for IRO Paris A/W 2014

OK, I am a well-known rather obsessed fan of Estonian beauty Karmen Pedaru but this campaign is truly beyond perfection. Parisian label IRO has been on my radar for quite a while - their effortlessly cool collections are so easy to wear and their campaigns bring across that slightly edgy French chic so well. Karmen pulls off that scruffy but super-stylish look so perfectly - it is refreshing to see her fronting a campaign which is so different from her usual work for Michael Kors. MK is all about the classic American glamour that looks good on the pictures but the styling is not really my cup of tea. I really-really want every single piece presented in this IRO campaign and Karmen makes it all even more delicious. I am pretty sure that the distressed white tank top is going to be mine very soon!
And don't even get me started on her hair! I have been trying to grow mine out for a while now but this cooler-than-cool messy chop has made me think about a possible visit to my hairstylist very soon!
What do you think of this look on Karmen?


Thursday, 10 July 2014

The Jumper Fever

I am obsessed with jumpers. There is nothing like a soft, cosy, warm fabric caressing my skin. I am one of those people who is always cold - aircon is my biggest enemy and I only ever truly feel warm when it is about 30C. And living in central European climate jumper really is my best friend. I have so many of them that after working in a company for 9 months my former boss said that I was wearing a different jumper every day... Well, that would have made it around 180 jumpers :-) I don't quite have that many but I do own loads.
I know we are only in July (my favourite month of the year, as it's most likely to be the warmest!) but whether we want it or not, Autumn is only around the corner and already I am keeping my eye on what is going on in the A/W 2014/15 jumper world. This cool Glamour France editorial is exactly up my street - just look at this beautiful cosiness! The Israeli model Shiloh Malka is styled to perfection by fashion editor Virginie Benarroch - French editors are, in my opinion, the best at styling editorial shoots.
I've got my eye on jumper on the very first picture by French brand Mes Demoiselles - I am already dreaming about styling it with grey skinnies and suede ankle boots. Not sure if this brand is even available in the UK - perhaps a trip to Paris is due!